Semiotic Theory (Other Keyword)
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Operationalizing Semiotic Theory as an Archaeological Research Method: A Levantine Case Study (2015)
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Archaeology has long flirted with Peircean semiotics as an heuristic for interpreting prehistoric behaviors and the cognitive processes that support them. Yet beyond the widespread adoption of Peircean terminology (icon, index, symbol), the discipline has been unable to operationalize the approach as a viable research method. This paper introduces Peircean Semiotics as a means of re-classifying non-utilitarian artifacts in terms of their target audiences and concomitant social consequences....