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Sankofa in Cyberspace: Developing New and Social Media at the African Burial Ground National Monument

Author(s): Cyrus Forman

Year: 2013

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Summary

            The African Burial Ground National Monument is one of the  smallest units of the National Park Service. Established in 2006, this still developing institution has developed an outsized presence in new and social media; in a short time it has become the most followed unit of the National Park Service on twitter, and has found ways to use podcasts and QR codes to expand the interpretive profile of the site.  These efforts have fhelped unite a disparate series of interest groups, through carefully planned social media strategies. In this article, the head of the African Burial Ground new and social media team will explain what strategies led his site to take this path, assess what accounted for the phenomenal success of new and social media at the African Burial Ground National Monument, and will explore how an aggressive use of digital media can help build and sustain public constituencies necessary to maintaining major scholarly endeavors.


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Sankofa in Cyberspace: Developing New and Social Media at the African Burial Ground National Monument. Cyrus Forman. Presented at Society for Historical Archaeology, Leicester, England, U.K. 2013 ( tDAR id: 428329)


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Spatial Coverage

min long: -129.199; min lat: 24.495 ; max long: -66.973; max lat: 49.359 ;

Record Identifiers

PaperId(s): 633

Arizona State University The Andrew W. Mellon Foundation National Science Foundation National Endowment for the Humanities Society for American Archaeology Archaeological Institute of America