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Typologies of Consumption: Examining consumer behaviour through an analysis of the inherent qualities of material culture

Author(s): Eric G. Schweickart

Year: 2013

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Summary

Material culture analysis has traditionally paid more attention to the inherent qualities of artefacts which are associated with their production (like material, form, and decoration)  while spending less time considering those inherent qualities which are formed by their consumption (like quality, wear, and repair).  The dwindling overlap, over the last five centuries, between the group of people who produce goods and the group of people who consume them calls into question the assertion that both of these groups placed the same amount of value in the same qualities.  By analyzing features of artefacts which do not represent intentional decisions made by producers, typologies which correspond to categories of artefacts which were more meaningful to the consumers of those goods than to the producers can be constructed.  This paper discusses the nature and utility of typologies of consumption as a tool to help researchers studying consumer behaviour interpret archaeological assemblages.


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Cite this Record

Typologies of Consumption: Examining consumer behaviour through an analysis of the inherent qualities of material culture. Eric G. Schweickart. Presented at Society for Historical Archaeology, Leicester, England, U.K. 2013 ( tDAR id: 428306) ; doi:10.6067/XCV8CZ39Q5


Keywords


Spatial Coverage

min long: -8.158; min lat: 49.955 ; max long: 1.749; max lat: 60.722 ;

Record Identifiers

PaperId(s): 198

File Information

  Name Size Creation Date Date Uploaded Access
SHA_Schweickart_2013.pdf 212.21kb Aug 17, 2017 6:32:18 AM Public
Arizona State University The Andrew W. Mellon Foundation National Science Foundation National Endowment for the Humanities Society for American Archaeology Archaeological Institute of America