RT This: The Collaborative Public Archaeology Brand in Social Media

Author(s): Sarah Miller; Amber Grafft-Weiss

Year: 2013

Summary

All archaeology on-line is a form of outreach, yet behind every site a brand of public archaeology is in practice.  Using previously defined roles of public archaeologists, this paper will examine the application of those modes on-line.  While all approaches accomplish an on-line presence, the community collaborative brand is more visible, sustainable, and efficient as measured through analytics.  A look at the multiplatform social media strategy used by the Northeast Regional Center for FPAN will illustrate these affordances and study the collaborative brand’s appeal to web thinkers and kinesthetic learners.

Cite this Record

RT This: The Collaborative Public Archaeology Brand in Social Media. Sarah Miller, Amber Grafft-Weiss. Presented at Society for Historical Archaeology, Leicester, England, U.K. 2013 ( tDAR id: 428325)

Spatial Coverage

min long: -129.199; min lat: 24.495 ; max long: -66.973; max lat: 49.359 ;

Record Identifiers

PaperId(s): 413